“L'Oreal Naturelle” is a new sub brand of the main brand L'Oreal, which primarily offers products to the target group LOHAS and only uses natural ingredients.
Photoshop, InDesign, Illustrator, Cinema 4D
In the background is shown a strongly enlarged part of the main ingredient. In front of that is a beige space for the text. By that the product seems to be harmonic, smooth and natural.
The packs are made of recycled cardboard. The tubes are made of matt plastic and the jars of matt glass.
The main images are women in a natural environment fitting to the current product or the brand.
A flyer to announce the product and the business equipment. For the print publication is used only recycled paper.
There are L'Oreal Naturelle wellness areas, where the costumers can indulge themselves. In the stores you can buy the products.
On exhibitions the brand and the products should be advertised. The costumers can test the products at the exhibition stand an get some advisory services.
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